App Stores & Meta’s Porn: An Uncomfortable Affair

Our investigation reveals Meta continues approving porn ads on mobile apps, in violation of Apple App Store and Google Play policies.

25-07-2025

Project overview

Report cover

Expanding on our prior analyses of problematic advertisement on Meta, we question in this report whether Facebook & Instagram violate App Stores' Terms of Service by showing users pornographic ads.

We present evidence that:

  • Meta distributes ads illustrated with pornographic visuals on Facebook and Instagram, including mobile applications;
  • Such pornographic content is prohibited by both App Store and Google Play policies;
  • Meta has been notified, per our previous report, that their moderation systems approved sexually explicit ads;
  • Meta has acknowledged such explicit content violates their policies;
  • Meta has the technical capability to automatically identify these visuals as sexually explicit;
  • Apple’s App Store has explicitly confirmed, pursuant to our notice, that such content violates their policies;

As such, we consider that the enforcement of Meta's policies as well as those of App Store and Google Play could warrant scrutiny under the Digital Services Act.

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